We mind our P’s and C’s
The most powerful position any brand can take is at the cross section of these 4 truths. We have a process for getting there.
Culture
Category
Core Brand
Customer
Purpose Position People Place
Purpose Position People Place
Articulating your brand’s purpose, position, people and place in the world is a sure-fire way to establish true white space and lay the most solid foundation.
The Nature Conservancy
PURPOSE
To inspire and “mainstream” a movement of investment in the prosperity of our state’s natural world.
POSITION
Beyond the built.
PEOPLE
Want to live in a Texas that prioritizes the natural world, just as they do. They are eager to invest and delight in the state’s natural abundance.
PLACE
We normalize and democratize the idea of land stewardship and ownership. Now that we can invest in the prosperity of our state’s natural world and resources, we must all think of ourselves as the stewards, investors, shareholders and in return, beneficiaries.
Success is measured by the abundance of grasslands, freshwater, pollinators, and biodiversity. By knitting ecosystems back together versus breaking them apart. By darkening skies and delisting endangered species.
Development Is Only Natural
It’s all too easy to think of development as inevitable. When sprawl keeps crawling and horizons keep shrinking. This old-world, built-world is gaining momentum, but it’s also gaining some formidable and future-thinking competition.
The construction has already begun and it starts within ourselves, by debunking the myth that development is inescapable to the fact that true development is only natural.
It’s a paradigm shift in the way we look at the land, how we take care of it and who owns it. A re-definition of real and lasting progress. Out here the terms are totally different.
Success is measured by the abundance of grasslands, freshwater, pollinators, and biodiversity. By knitting ecosystems back together vs. breaking them apart. By darkening skies and delisting endangered species.
Because without the continuous development and integration of the natural world, the prosperity of Texas is only a short-term reality.
By protecting 1 million acres of land, water and wildlife, we’re off to a rolling start. But it’s time we also develop our team. Because with your participation, this momentum will multiply itself. Join us for the next million and become a developer of the natural world in Texas today.